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Clarke’s Bakery
Clarke’s are a family run bakery, cafe and catering business. I chose to rebrand them because their current visual identity does not match the great products and services they provide. The second reason was to increase their customer base within the student population of DIT Grangegorman, Dublin.I felt a rebrand would benefit them in a number of ways. It would help them to gain new customers for the bakery and cafe, it would allow them to differentiate themselves online from other bakeries which would increase their catering business and it would future proof them from competition coming into the area. The objective of the visual identity would be to transmit the core values of the company such as traditional, home, natural, roots, high quality, friendly and unpretentious.The illustrations of old objects represent the sixties era when the bakery was founded. They represent the nature of the bakery as a take away (the bike) and enjoyed at home (TV, radio and telephone). They also express the reality that Clarke’s cafe is like a home from home for many of their customers.The three colours of pink, green and blue represent the three arms of the business - bakery, cafe and catering. The pastel shades compliment the nostalgic homely feel of the illustrations. The typeface is a humanist slab which is warm, open and friendly. The layout was kept as simple as possible to let the strong core concept come to the fore. -
Royal Construction Branding
This brand was developed as a college project and a live brief. The client was starting up his own construction business and wanted a brand identity that would serve his needs now and in the future. It was to be applied to a wide range of items such as business cards, flyers, work vans, signage, clothing, social media and a website. The client and I both agreed that the core values of the company were to be high quality, trust and character. These values would be visualised in a finely crafted logo, careful crafting of the typography, clean photography and high quality printed materials. -
Amen Ad Campaign
The brief was to design an ad campaign for an organisation called Amen that helps male victims of domestic abuse. They had two clear aims, to encourage men to ring them and to raise awareness among the general public. I took the direction of using benign everyday objects you’d find in a home as potential weapons for abuse against men. I wanted to wake people up to the fact that women have and can use them to abuse men. I wanted to explain abuse but without anything overtly violent that would shock people. It was important to be realistic as well as hopeful. -
Whistleblowers: Stamps and Editorial
The brief requirements were to design five stamps and a publication with extended type. We had to pick an Irish theme for this project and I chose ‘Whistleblowers’ because it was a current topic and more people deserve to know these people and their stories. I chose five whistleblowers for each of the five stamps. My visual approach was to show words coming out through the bars of secrecy. I used a light to represent the whistleblowers shining a light on dark truths. I positioned the letters in front of and behind the bars to give the sense of the struggle it took to bring the information to full light.
Michelle Geoghegan
Graphic Designer & Photographer
